Marketing


Medical Marketing

Marketing for medical practices and clinics is becoming increasingly important. The large selection for patients should be your advantage as a doctor. Show your strengths!

Office marketing is much more than advertising. The aim is to leave a trustworthy impression for potential patients even before the first visit to the office or clinic. Offices can create this situation by providing concise information:

  • What awaits the patient in the office?
  • What is the practice?
  • What services does the practice offer?
  • Which philosophy pursues the practice?
  • Does the staff make a polite and courteous impression?
  • How long are the waiting times? Is the doctor taking time for me?
  • Etc.

Usually, the patient can evaluate an office only after the personal appearance there. Together with you, we ensure that patients can get an idea of ​​what they expect in the office in advance. And that creates a positive, meaningful impression that gets stuck.

Digital support – this is how we proceed

In office marketing, we have had good experiences with creating a technically clean, digital base on which further marketing ideas can be realized. Specifically: First, a meaningful website should be launched, which “looks good” on all devices and is operable. This “responsiveness” is important, as users no longer look for an office on the desktop PC as they used to, but instead regardless of location – with their tablet or smartphone. Depending on the industry, desktop users are now clearly in the minority.

A website as described above is like a digital guide for your office in the direction of the patient. We suggest that you review your existing website and make any suggestions for improvement. Or: we are developing a new website for you. In addition to this, further measures can be interesting to reach patients. In particular, the so-called keyword advertising (eg Google Adwords) promises outstanding success with expert use. The principle: Research carried out by patients on the net for a practice leads to the fact that relevant advertisements are issued to the user. claysen uses Google certified companies for such tasks.

We are pleased to offer you the following services

  • Technical analysis of the existing website
  • Competitor analysis
  • Visibility analysis
  • Integration with Google Analytics
  • Search Engine Optimization
  • Keyword Advertising / Google Adwords
  • Web Design
  • Content Marketing
  • Photography
  • Digital advice
  • Etc.

Your contact person: Kai Winkelmann

In the field of marketing, I am your dedicated contact person. You are welcome to contact me without obligation if you think about marketing your office effectively!

Telephone: 0049 251 590 64 590
E-Mail: k.winkelmann@claysen.com